Sullivan Catskills Visitors Association
Branding & Campaign Materials
Our tourism campaigns include multiple consumer touch points including travel guides, targeted print ads in domestic and international trade publications, regional coop advertising, and collateral brochures. These branded campaigns and materials have consistently increased inquiries to SullivanCatskills.com and the toll-free 1-800-882-CATS. Thus, local businesses report a 13% increase in tourist visitation and over $300 million in spending.
Our digital work includes weekly E-blasts to the growing database coupled with Internet advertising on niche websites, all with direct links to the Sullivan Catskills website. We build trade show banners with consistent messaging of the Sullivan Catskills product to group, corporate, niche, and leisure
In 2017 we refreshed the brand to reach out to new markets and bring visitors to new venues including Resorts World Catskills, the $1.3 billion destination resort, and Yo-1 Luxury Nature Cure Catskills. We developed a new logo and website and updated all collateral material in early 2017. Marketing and press have echoed this new branding as a modern and hip place to vacation to a variety of age groups and interests.