FRI, FEB 5, 2010
Hope you are enjoying our new website! It is loaded with new stuff. You can also follow us on Twitter and Facebook!

We are just about ready to release the latest Sullivan County Catskills Travel Guide to press. The theme this year is "Getaway." With more people traveling by car during this struggling economy, there is still magic in the mountains and we will be working closely with the Visitor's Association to promote our county and all its wonder....all year long. We are developing rack card layouts and will be able to offer economies of scale when multiple members go on press at the same time.

Stayed tuned as we are putting together some packages and special discounts that will make it more affordable than ever to get your brand out there and drive YOUR business. It's all about working together, helping each other save and still helping each other grow!

Shoot us an email, give us a call, we will gladly do whatever it takes to speak with you about how we can help you grow your business!

Have a great weekend all!

POSTED BY FISHERMEARS ASSOCIATES AT 3:45 PM

The Catskill Region marketing group broke its new Ski and Ride The Catskill Mountains
with an integrated marketing campaign to promote ski
and snowboarding at 5 area ski hills.

FisherMears Associates developed marketing materials for the campaign including print ads, posters and CATS Card.

The program designed to promote Belleayre, Holiday, Hunter, Plattekill and Windham offer skiers and boarders 20% discounts off lift tickets at all five mountain resorts, all within a few hours from metro New York, CT, PA and NJ

Stay tuned for campaign results. Or call us to see how we can help grow your business.

Creative Advertising Commands Attention.

It's memorable, powerful and can land your brand smack in your customer's hearts and thoughts. Yup, it's all about the love you make them feel for what you're selling. That's what moves them to action. That's what boosts your bottom line, love!

We’re a heart-stealing, award-winning, full-service agency that develops creative advertising and marketing materials and integrated campaigns — on and offline — that hit consumer touch points dead on with brand continuity and consistency.

Our professional team is attentive, responsive, on-time, on budget and oh, so accommodating. Each member of our staff is partnered to interact directly with appropriate people at your location.

 

CRYSTAL RUN HEALTHCARE CASE STUDY

In the healthcare industry, spring is traditionally a season when people schedule well-care visits and elective procedures. What began as a print campaign to drive appointments and heighten awareness of Crystal Run Healthcare's leading position in the marketplace, morphed into an integrated marketing and public relations campaign. The tone and feel of the campaign solidified and strengthened the brand by positioning Crystal Run as a trusted, caring and respected physician's practice at a time when they had called out the area's regional hospital over quality of care concerns. To extend the reach of the brand positioning, we included radio ads and billboards. CRH Chief Executive Officer, Dr. Michelle Koury said the campaign resonated across the region with patients and residents and called the campaign "Spot on." Later as the practice added more physicians and specialties, new contemporary, visually memorable ads with an edgier style helped grow the retail side of the practice and increase appointments to new physicians in various medical specialties.