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  • Writer's pictureAnne Atchison-Dubrovsky

FisherMears Associates Strategic Marketing Now a Certified NYS Women Business Enterprise

LIBERTY, NY - FisherMears Associates, an advertising and marketing communications company based in the Catskills-Hudson Valley region has received certification as a Women Business Enterprise (WBE) by Empire State Development’s Division of Minority and Women’s Business Development. (DMWBD).

“Customers who work with us appreciate having direct access to the owners and the high-level of creativity and outstanding service they enjoy. We look forward to new growth and diversification opportunities that will come our way as a result of our WBE certification,” said company president Karen Fisher.

To be certified as a WBE, a business must be at least 51 percent owned, operated, and controlled by a woman (or women) who holds the authority to independently manage and control the firm’s strategic direction and day-to-day business decisions. Fisher and Anne Dubrovsky, vice-president, entirely own the company.

The DMWBD promotes equality of economic opportunities for WBEs and helps eliminate barriers to their participation in state contracts by encouraging and assisting state agencies to award a fair share of contracts to them.

As part of the WBE certification, FisherMears Associates is now listed on the NYS Directory of Certified Firms and has access to New York State bid and grant opportunities, as well as events, training, webinars, and other resources reserved for certified WBEs.

FisherMears Associates emphasizes a team approach with their customers. The firm is well-known for creating visually compelling, benefits-driven, branded communications strategies that deliver results for companies in tourism, financial services, non-profits, healthcare, high-end real estate and other industries. Customers include the Sullivan Catskills Visitors Association, Orange Bank & Trust, Hudson Valley Investment Advisors, SEP Financial Services, The Chapin Estate, The Chatwal Lodge at Chapin Estate, Villa Roma Resort and Conference Center, Sullivan County Partnership for Economic Development, Hudson Valley Pattern for Progress and others. The company is the recipients of awards from Hermes Creative Awards, Medical Marketing & Media and The New York Governor’s Tourism Conference. Both the Graphics Design USA and the Cable & Telecommunications Association for Marketing have repeatedly honored FisherMears for excellence in graphic design and communications.

FisherMears Associates is a member of the Sullivan County Partnership for Economic Development, The Sullivan County Chamber of Commerce, and The Sullivan County Visitors Association. Karen Fisher sits on the board of directors of Jeff Bank in Jeffersonville, NY. She is the vice-chair of the Town of Wallkill, Inc. Boys & Girls Clubs and secretary of the Sullivan County Partnership for Economic Development.

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