Tues, FEB 23, 2010
Want to Rack Up               More Business?

Rack cards are a valuable marketing tool for ANY business and a good mix in your marketing strategy. They’re less expensive than a brochure, yet there’s ample room for images, product or service information and most important, your contact information.

Rack cards are portable and sturdy. They can serve as a detailed business card of sorts. You can display them in your place of business, take them with you when you meet with your customers or display them at trade shows.

Show off your business in full color with this cost-effective tool whether you’re a one man band or a large corporation.

POSTED BY FISHERMEARS ASSOCIATES AT 3:45 PM

Rack Cards from FMA: Fast and Affordable!

1,000 cards for just $120! 

Minimum order of 1,000 cards in full color on both sides!

The more cards  on this press run....the lower the price per unit.  Our goal is to print 500,000  at which point your cost is less than 9¢ a piece! 

Call  today!  And be sure to sign up for our newsletter.  

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Call: 845.295.5400

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Driving Tourism
In the Sullivan County Catskills

The Sullivan County Visitors Association’s 2010 Visitors Guide — developed by FisherMears Associates — hit the streets recently at the New York Times Travel Show in NYC where the team pitched Sullivan County to prospective tourists and tour companies.

This year’s guide beckons travelers to embark on The Perfect Getaway and features detailed listings of a wide range of attractions, outdoor recreation, accommodations and restaurants as well as a full-color road map of the county, highlighting destinations and attractions.

We print over 150,000 copies for use in response to phone and web http://scva.net  inquiries generated from integrated advertising efforts. 

Guides are also distributed at regional travel shows and at paid information centers throughout the northeast.

The guide’s theme will be integrated into additional marketing channels including Internet, print, email, radio and social media.

Creative Advertising Commands Attention.

It's memorable, powerful and can land your brand smack in your customer's hearts and thoughts. Yup, it's all about the love you make them feel for what you're selling. That's what moves them to action. That's what boosts your bottom line, love!

We’re a heart-stealing, award-winning, full-service agency that develops creative advertising and marketing materials and integrated campaigns — on and offline — that hit consumer touch points dead on with brand continuity and consistency.

Our professional team is attentive, responsive, on-time, on budget and oh, so accommodating. Each member of our staff is partnered to interact directly with appropriate people at your location.

 

CRYSTAL RUN HEALTHCARE CASE STUDY

In the healthcare industry, spring is traditionally a season when people schedule well-care visits and elective procedures. What began as a print campaign to drive appointments and heighten awareness of Crystal Run Healthcare's leading position in the marketplace, morphed into an integrated marketing and public relations campaign. The tone and feel of the campaign solidified and strengthened the brand by positioning Crystal Run as a trusted, caring and respected physician's practice at a time when they had called out the area's regional hospital over quality of care concerns. To extend the reach of the brand positioning, we included radio ads and billboards. CRH Chief Executive Officer, Dr. Michelle Koury said the campaign resonated across the region with patients and residents and called the campaign "Spot on." Later as the practice added more physicians and specialties, new contemporary, visually memorable ads with an edgier style helped grow the retail side of the practice and increase appointments to new physicians in various medical specialties.