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Minimum order of 1,000 cards ... do the math... ONLY $120 for 1,000 full color rack cards!

The more cards on this press run....the lower the price per unit. Our goal is to print 500,000 at which point your cost is less than 9¢ a piece!

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Driving Tourism
In the Sullivan County Catskills

The Sullivan County Visitors Association’s 2010 Travel Guide — developed by FisherMears Associates — hits the street this weekend as the team takes to NYC
to pitch Sullivan County
at the New York Times Travel Show.

This year’s guide beckons travelers to embark on
The Perfect Getaway and features detailed listings
of a wide range of attractions, outdoor recreation, accommodations and restaurants as well as
a full-color road map of the county, highlighting destinations and attractions.

We print over 150,000 copies for use in response to phone and web http://scva.net inquiries generated from integrated advertising efforts. Guides are also distributed at regional travel shows and at paid information centers throughout the northeast.

The guide’s theme will be integrated into additional marketing channels including Internet, print, email, radio and social media.

Stay tuned for campaign results.

READY. AIM. FIRE!

Be relevant. Be direct. Get results. If you want to acquire new customers, sell more to existing customers, or enhance existing relationships direct marketing — online and off — allows you to pinpoint your audience with pertinent messages that feed customer needs and desires. And each medium has its own distinct advantages.

If you have a qualified, opt-in list, add email to your mix. Production time is minimal. It’s inexpensive to deliver and your audience can instantly access to your website. And it’s easy to track campaign open rates, click throughs and the
all-important ROI.

Use direct mail and choose from many format and paper options to evoke feelings and communicate the high quality
of a product or service.

And, hey… people take mail seriously. It’s a daily priority. It’s personal and it’s tangible. They can hold it. Feel it. Touch it.  Its very nature allows you to use lots of space to communicate your message. And like email, direct mail’s ROI is highly measurable.

The plain truth is: both email and direct mail are effective and your choice should be a strategic decision based on:

• Your offer
• Your audience
• Your product or service

Talk to the experts at FisherMears and see how adding direct marketing to your advertising mix can help increase your bottom line.