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Driving Tourism
In the Sullivan County Catskills

The Sullivan County Visitors Association’s 2010 Travel Guide — developed by FisherMears Associates — hits the street this weekend as the team takes to NYC
to pitch Sullivan County
at the New York Times Travel Show.

This year’s guide beckons travelers to embark on
The Perfect Getaway and features detailed listings
of a wide range of attractions, outdoor recreation, accommodations and restaurants as well as
a full-color road map of the county, highlighting destinations and attractions.

We print over 150,000 copies for use in response to phone and web http://scva.net inquiries generated from integrated advertising efforts. Guides are also distributed at regional travel shows and at paid information centers throughout the northeast.

The guide’s theme will be integrated into additional marketing channels including Internet, print, email, radio and social media.

Stay tuned for campaign results.